OCTOBER 30, 2023 WRITTEN BY: JULIA COX
Email Marketing step-by-step guide (no date) business.com
Email marketing- where creativity meets strategy, and your emails will stand out in someone’s inbox. You want to craft messages that sparkle and stand out, making the readers want to click, read, and engage.
Compelling Subject line
People typically spend only a split second reading email subject lines. If it doesn’t grab attention, they swiftly move to the following email, missing potentially valuable content inside. With only a one-line description, you have to keep it brief and pique the interest of the readers with helpful tips and guidelines.
Person (2023a) Writing Email Subject Lines and 80+ Examples
Person (2023a) Writing Email Subject Lines and 80+ Examples
(no Date) The 177 best email subject lines & templates
Compelling Preheader
Email preheaders act as a preview, crucial for recipients in deciding whether to open it. Collaborating with the subject line, it serves as a critical component, providing insight into the email’s content and influencing the decision to engage. It can appear different on different devices. Using certain tips can help create an eye-catching preview.
Fischer, J. (2023) Email Preheader Magic: 7 ways to enhance open rates
Compelling body content
This part of the email is essential. Readers hate opening emails and having to read so much until the company gets to the point of the email. The audience needs to be able to understand the offer being presented. Be informative and concise, and really focus on the reader’s needs in the simplest possible way.
Spotify (no date) Olivia Rodrigo made you something special from Spotify
Strong Call-to-Action
Call-to-Actions are essential when it comes to email marketing. When customers are informed about a service or product from your email, the CTA must be concise and clear, causing no confusion for their next steps, making it straightforward, and prompting the customer to click the CTA.
OptiMonk (2023) 76 email call-to-action examples
Implementing these key elements in your business emails enhances their impact, engagement, and effectiveness, helping you stand out to your customers. You’re now ready to elevate and create your email marketing campaigns.
Learn to create eye-catching emails below!
Mailchimp, I. (2020) How to create eye-catching emails with customer mailchimp content blocks
References
(No date) The 177 best email subject lines & templates – wordstream. Available at: https://www.wordstream.com/blog/ws/2014/03/31/email-subject-lines (Accessed: 14 November 2023).
10 tips to optimize your calls to action in email and web (2020) Campaign Monitor. Available at: https://www.campaignmonitor.com/resources/guides/10-tips-improve-email-calls-action/ (Accessed: 14 November 2023).
Email marketing step-by-step guide (no date) business.com. Available at: https://www.business.com/articles/guide-to-email-marketing/ (Accessed: 14 November 2023).
The email preheader: What it is and 10 best practices (2023) Omnisend Blog. Available at: https://www.omnisend.com/blog/email-preheader/ (Accessed: 14 November 2023).
Fischer, J. (2023) Email Preheader Magic: 7 ways to enhance open rates, MailerLite. Available at: https://www.mailerlite.com/blog/increase-your-email-open-rate-with-preheaders (Accessed: 15 November 2023).
Mailchimp, I. (2020) How to create eye-catching emails with custom mailchimp content blocks (2023), YouTube. Available at: https://www.youtube.com/watch?v=WDpk9zsgopc (Accessed: 15 November 2023).
OptiMonk (2023) 76 email call-to-action examples you can’t help but click, OptiMonk. Available at: https://www.optimonk.com/email-call-to-action-examples/ (Accessed: 15 November 2023).
Person (2023a) Writing email subject lines and 80+ examples, MailerLite. Available at: https://www.mailerlite.com/ultimate-guide-to-email-marketing/subject-line (Accessed: 14 November 2023).
Person (2023b) Writing email subject lines and 80+ examples, MailerLite. Available at: https://www.mailerlite.com/ultimate-guide-to-email-marketing/subject-line (Accessed: 14 November 2023).
Spotify (no date) Olivia Rodrigo made you something special from Spotify – Desktop Email view: Really good emails, Olivia Rodrigo made you something special from Spotify – Desktop Email View | Really Good Emails. Available at: https://reallygoodemails.com/emails/olivia-rodrigo-made-you-something-special (Accessed: 15 November 2023).
emails, Olivia Rodrigo made you something special from Spotify – Desktop Email View | Really Good Emails. Available at: https://reallygoodemails.com/emails/olivia-rodrigo-made-you-something-special (Accessed: 15 November 2023).
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