NOVEMBER 3, 2023 WRITTEN BY: JULIA COX
McCoy, J. (2022) 10 elements of good seo copy
SEO, which stands for Search Engine Optimization. It involves fine-tuning a website’s technical configuration, enhancing content relevance, and boosting link popularity. It aims to make web pages more visible, relevant, and popular for user searches. Ultimately improving the website’s Organic Traffic.
Keywords
Keywords are core ideas defining your content. In SEO, they’re specific words users enter in search engines, known as “search queries.” Simplifying everything on your page: images, videos, text, identify your primary keywords.
What are SEO keywords? Simple keywords research that works (2023) Backlinko
Quality Content
Valuable content, for both users and Google, means information that’s relevant, accurate, easy to understand, and engaging. Google aims to find and prioritize content that precisely matches what users are searching for, providing helpful answers from trustworthy sources. There are ways to optimize your content
Aimee (2017) The importance of high quality content in SEO
Back Linking
Back Linking falls under off-page SEO, which is different from on-page SEO, which focuses on website content. Quality backlinks serve as endorsements or recommendations, guiding users from other sites to explore your content on specific topics, with 9 types of backlinks that have very different levels of importance to search engine ranking factors.
SEO C.G in (2021) SEO backlinks: what they are and how to get them
User Experience
User experience is crucial as it dictates how users engage with your website. Often overlooked in on-page SEO, it significantly impacts user satisfaction. If navigation is difficult, visitors may shift to competitors’ sites. There are three types of user experience designs aimed at fulfilling user needs and retaining their attention.
Makhyan, L. (2023a) What is user experience?
Overlooking these crucial key components can significantly hinder the enhancement of your brand’s website SEO. It’s now essential to optimize your website’s SEO to attract and engage users effectively. Time to start enhancing your SEO!
References:
11 resonating content optimization strategies (2019) Outbrain. Available at: https://www.outbrain.com/help/advertisers/content-optimization/#:~:text=Essentially%2C%20content%20optimization%2C%20or%20SEO,page%20than%20non%2Doptimized%20content. (Accessed: 15 November 2023).
Aimee (2017) The importance of high quality content in Seo, Varn. Available at: https://varn.co.uk/10/13/the-importance-of-high-quality-content-in-seo/ (Accessed: 15 November 2023).
Makhyan, L. (2023a) What is user experience? how design matters to Seo, Search Engine Journal. Available at: https://www.searchenginejournal.com/ux-design-seo/476959/ (Accessed: 15 November 2023).
Makhyan, L. (2023b) What is user experience? how design matters to Seo, Search Engine Journal. Available at: https://www.searchenginejournal.com/ux-design-seo/476959/ (Accessed: 15 November 2023).
McCoy, J. (2022) 10 elements of good seo copy, Search Engine Journal. Available at: https://www.searchenginejournal.com/10-crucial-elements-good-seo-copy-today-tomorrow/165670/ (Accessed: 15 November 2023).
SEO, C.G. in (2021) Seo backlinks: What they are and how to get them in 2021, Granwehr. Available at: https://granwehr.com/blog/backlinks (Accessed: 15 November 2023).
Simplilearn (2023) 9 types of backlinks you need to know for SEO: Simplilearn, Simplilearn.com. Available at: https://www.simplilearn.com/types-of-backlinks-in-seo-article (Accessed: 15 November 2023).
Toonen, E. (2023) What is on-page seo?, Yoast. Available at: https://yoast.com/what-is-onpage-seo/ (Accessed: 15 November 2023).
What are SEO keywords? simple keyword research that works (2023) Backlinko. Available at: https://backlinko.com/hub/seo/seo-keywords (Accessed: 15 November 2023).
What is backlinking and why is it important for Seo (no date) Mailchimp. Available at: https://mailchimp.com/resources/what-is-backlinking-and-why-is-it-important-for-seo/#:~:text=What%20are%20backlinks%3F,traffic%20coming%20to%20your%20website. (Accessed: 15 November 2023).
What is organic traffic definition? (2023) Insider. Available at: https://useinsider.com/glossary/organic-traffic/ (Accessed: 15 November 2023).
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