NOVEMBER 1, 2023 WRITTEN BY: JULIA COX
Dooley, J. (2023) Why we are about mobile marketing
In today’s world, with the constant buzzing from notifications and dings from messages, there’s always one that manages to break through the clutter—the personalized message. The ding doesn’t just catch your eye; it pulls you in. Consider when a notification or message pops up, using your name and offering something you’ve been eyeing lately. It’s not just marketing; it’s a personal invitation to engage. We’re diving into the world of push notifications and SMS marketing, where personalization isn’t just a trend; it’s a game changer.
Push Notifications
Personalized push notifications understand your needs and interests, suggesting new products you might like, discounts, or reminding you about your shopping cart. They’re short, call-to-action messages, like SHEIN’s personalized cart reminders offering discounts to complete the purchase. However, a flood of these can lead to many disengagement. Smart timing, though, can boost loyalty, sales, and connections, provided ethical practices and opt-out choices are in place.
Meritt, M.H. and A. (2019) How to use mobile messaging to prevent shopping cart abandonment
Watch videos for more tips to improve push Notifications
3 tips to improve your push notification marketing strategy (2022)
SMS Messaging
Personalization isn’t limited to email marketing; it goes beyond that misconception. Adding a personalized touch to any business text message can enhance not only brand loyalty but sales as well. It tailors content to users’ needs, improves the overall experience, and captures the customer’s attention. Unlike the traditional messages that go out to everyone, personalized messages crafted by data the customer gives. Imagine receiving a personalized message from a company addressing you by name, wishing you a happy birthday, and offering a birthday discount or a gift during your next visit. This makes you feel welcome and appreciated as a customer.
Miller, E (no Date) Killer text message templates for salons and spas SMS Marketing
Personalization in push notifications and SMS messaging isn’t just a standard business strategy; it’s your secret weapon for establishing connections. When executed thoughtfully, these tailored notifications and messages pave the wave for deeper engagement and lasting loyalty between brands and their customers. Be a business that make their customers to feel noticed and not just a Pound figure. Because its the little things that matter Most!
References
(No date) Why personalization matters and how to start | sitecore. Available at: https://www.sitecore.com/knowledge-center/digital-marketing-resources/what-is-personalization-and-how-to-approach-it (Accessed: 15 November 2023).
3 tips to improve your push notification marketing strategy (2022) YouTube. Available at: https://www.youtube.com/watch?v=9DygnFcQvz0 (Accessed: 15 November 2023).
Dooley, J. (2023) Why we care about mobile marketing: A guide for marketers, MarTech. Available at: https://martech.org/why-we-care-about-mobile-marketing-a-guide-for-marketers/ (Accessed: 15 November 2023).
Meritt, M.H. and A. (2019) How to use mobile messaging to prevent shopping cart abandonment, Airship. Available at: https://www.airship.com/blog/how-to-prevent-shopping-cart-abandonment-with-retargeting-on-mobile/ (Accessed: 15 November 2023).
Miller, E. (no date) Killer text message templates for salons and Spas, SMS Marketing. Available at: https://blog.textedly.com/infographics/killer-text-message-ideas-and-templates-for-beauty-salon-businesses (Accessed: 15 November 2023).
Mind-blowing push notification statistics for businesses (no date) Avada. Available at: https://avada.io/resources/push-notification-statistics.html (Accessed: 15 November 2023).
SMS Marketing: Send Promotional Text Message Campaigns – ClickSend United Kingdom (no date) ClickSend. Available at: https://www.clicksend.com/gb/sms/sms-marketing/ (Accessed: 15 November 2023).
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